Marketing Course Descriptions
Marketing Course
Descriptions
MKTG 210 Principles of Marketing* (3)
The principles and practices of the marketing system, analysis of markets,
consumer motivation, product decision, pricing policies, distribution, promotion,
and selling to consumers. (Fall Semester)
MKTG 310 Principles of Marketing* (3)
Prerequisite: Placement in at least ENGL 101. Principles and practices
of the marketing system analysis of markets, consumer motivation, product decision,
pricing policies, distribution, promotion, and selling to consumers. (Offered
through External Degree only)
MKTG 320 Consumer Behavior (3)
Prerequisite: MKTG 210. An integration of the various disciplines in
the behavioral sciences with marketing theory to understand, explain, and predict
consumer decisions. Explores both the theoretical and practical implications
of individual behavioral variables, group influences, and consumer decision
processes. (Spring Semester odd years)
MKTG 375 Marketing Concepts and Applications (3)
Principles and practices of the marketing system, analysis of markets, consumer
motivation, product decision, pricing policies, distribution, promotion, and
selling to customers. (Available only through the Adult Evening Program)
MKTG 425 International Marketing (3)
Prerequisites: MKTG 210 and MGMT 201; 202. Marketing problems arising
from various degrees of foreign involvement. Subjects include marketing research,
product planning and development, pricing, promotion, distribution, and organization.
Emphasis is on the management of these marketing functions in a multinational
context, where the parameters differ from those in domestic marketing. (Fall
Semester even years)
MKTG 440 Marketing of Nonprofit Organizations (3)
Prerequisites: MKTG 210. The meaning and role of marketing concepts
and tools in nonprofit institutions such as hospitals, schools, public agencies,
foundations, and churches. The role of activities such as marketing research,
product development, pricing, advertising, publicity, personal selling, and
marketing control are examined in the nonprofit sector. (Offered as needed)
MKTG 455 Retailing (3)
Prerequisites: MKTG 210 and 320. Retailing concepts and practices including
researching and developing a retail strategy, store organization and management,
site selection and layout, store security, buying and merchandising, promotion,
and financial administration. A field experience lab is required. (Fall Semester
odd years)
MKTG 494 Selected Topics in Marketing (1-3)
A current advanced topic in marketing will be explored. (Offered as needed)
MKTG 495 Independent Study in Marketing (1-3)
Study on an independent basis in collaboration with the instructor on a topic
in marketing at the upper division level. (Offered as needed)
* Credits may not be received for
both MKTG 210 and MKTG 310.
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